Category: Other

Make your summers rewarding

Make your summers rewarding

As the mercury rises in the summer, excitement of students begins to surge too. After toiling monotonously for a whole year attending classes, going for tuitions, struggling with homework and finally cramming for exams, students look forward to this time of year, never mind the sweltering heat.

Granted, summer vacations are a great time to catch up with all those exciting activities that you have been dying to indulge in but were simply impossible to take up during the academic year: you would want to play your favourite sport, watch movies, go for outings and generally have fun. But even after you do all of this, you will find that you still have a reasonable amount of spare time that can and must be utilised gainfully.

Academically you move up one level with each passing year. But it is equally important for you to move up regularly with respect to your personality. And there’s no better time to do this than the summer holidays. Unfortunately, most students end up doing nothing constructive during this highly fertile two-month period. But all is not lost. If you’re a student who has not yet made plans of how to make good use of your time this vacation, now is a good time to do so. The question that is probably cropping up in your mind is, "What should I do?"

We suggest that you spend some time this week in your own company and do a self-audit. Find out which zones of your personality you would like to work upon. Do a quick evaluation of your personality and ask yourself simple questions like the following: What are my strengths and weaknesses? Which new activity I would like to pursue? Which existing interest would I like to augment? This simple exercise will lead to clarity of thought and action. And once you’re clear about what it is that you want to do, you can proceed in the direction of putting into practice what you’ve decided.

There are many good ways to spend the next one month or so. Here are a few suggestions that might be helpful. This is in no way an exhaustive list and you can certainly come up with several creative ideas yourself.

Sign up for an adventure/sports camp
Look out for and sign up with one of the several adventure camps organised specially for school students. Such camps offer a wonderful opportunity for you to experience the real world first hand – away from the protective shield of your parents and teachers.

If you’re a sports lover, then you could consider one of the various sports camps that train you in the sport of your choice.

Cultivate the habit of Reading
Supplementing/cultivating a reading habit is a good idea. Reading is a great way of building up a good thinking mind. You even become more creative, besides increasing your knowledge! So join a good library, borrow a few good books on the subjects you like and spend some time reading daily.

Avoid watching excessive TV
Watching TV is an inert activity and tends to slow down your wits. It’s also harmful for your physical fitness. Allocate a fixed time per week for TV viewing and resolve not to exceed this limit. When watching TV, make it a point to watch informative and educational channels like Discovery, Animal Planet and National Geographic.

Physical Activity
Engage in some daily physical activity routine. This is a good habit for life. Swimming, cycling, trekking or simply walking will go a long way in keeping you healthy and in shape.

Replace phones with personal interactions
A worrying habit among the youngsters these days is that they rattle long hours on the phone. Remember, it is much better to meet up your friends in person and converse one-to-one. Personal interactions enhance the quality of your conversations and, in the process, the quality of your friendships too.

Develop new interests
Consider developing new hobbies or expand the scope of existing ones such as painting, drawing, music, cooking, writing, acting and so on. Many of you may not venture into a hobby for the fear of being ridiculed or because you think you’re not good enough. Steer clear of judging yourself and simply take up the activity irrespective of how good you are at it. Remember you’re not competing with anyone, and there is no justifiable reason to deny yourself the joy that comes from doing that which you fancy.

So go ahead and make a new agreement with yourself. Eliminate a weakness, acquire a new hobby, improve your knowledge quotient and transform yourself in positive ways. Then, when the new academic year begins, your newfound personality will be all set to conquer the world.

How much below the line?

How much below the line?

One can argue that most ad spending today is utter waste and does little to meet its supposed objective, especially the really expensive monthly-quarterly campaigns. Everyday we come across average looking and ineffective (more important that ‘just being creative’) ads in the newspaper and on television.

Yet at times, the product itself is so good it outperforms the ineffectiveness of the ad campaign and this is mistaken as a triumph for those attempts in traditional marketing and advertising. Competing firms, either from the same industry or otherwise, look at this and assume huge ad spends to be the answer to their problems, before they realise it’s too late and then axe themselves in their foot once again, this time with a different promise bearer who yet again is into ‘edgy stuff’.

In the same breadth, it is not always wise to assume that promotions and events are a good blind substitute or will always prove to be better as opposed to ad spends. When buying a television, the promise of a free duffelbag is hardly a carrot. Talk about free software (licence fee waived off) along with a branded computer and yes consumers will show interest.

Invite the customer to relate to what you are offering and she/he will excuse you for carrot dangling. That is how custmers think by and large.